Brand Adidas has a long history and deep-rooted connection with sports. Everything they do is rooted in sports and fitness With its roots in Germany, over the years it has emerged as a global sports brand by building and selling the best sports products.
Amidst COVID-19 lockdown, when thousands are looking for inspiration, Adidas has been leading the charge with #HOMETEAMHERO Challenge. The aim is to inspire more people every single day to stay physically and mentally fit. To achieve this, Adidas in India gas roped in fitness enthusiast and former Miss World 2017 Manushi Chhillar as a brand ambassador this week.
The aim is to inspire more women to embrace fitness, while creating a positive social impact through the power of sport.
Chillar joins the roster of Adidas ambassadors including Ranveer Singh, Rohit Sharma, Hima Das, and over 20 other top athletes.
Manish Sapra, senior brand director, Adidas India, said, “Manushi is an inspiration for many young women who aspire to break barriers and aim for the stars… At a time when the nation is seeking constant motivation and inspiration, we want to encourage everyone to adopt fitness activities and continue to believe in the power of sport. The playground awaits them, and when things get better, we all will be ready for sport.”
Over the past several days, Adidas said that it has encouraged over a million people across the globe, to join the #HOMETEAMHERO Challenge that supports the WHO COVID19 Response Fund.
Adidas will donate $1 for every hour of fitness activity clocked on the Adidas Running and Adidas Training apps till 7 June.
Commenting on the association, Manushi said, “I am super excited to be a part of the Adidas family. The brand is synonymous with everything related to sports and fitness. As a brand ambassador for India, to be with the titans of sports and entertainment is a huge moment for me.” The actress is all set to debut opposite Akshay kumar in the magnum opus, `Prithviraj.’
Adidas was founded in 1924 by Adolf Dassler, along with his brother in Herzogenaurach Germany. Although many believe that Adidas stands for “All day I dream about soccer” the true origin of the name comes from the amalgamation of Adolf’s nickname, Adi, and the first three letters of his last name.
Adidas specializes in the design and manufacturing of footwear, sportswear, sports equipment and, yes, even toiletries, most notably, deodorant. However, the company first gained international recognition in 1936 at the Summer Olympics in Berlin, where it outfitted U.S. track star Jesse Owens with its track shoes. Owens won four gold medals in the Games.
Today, Adidas has a strong foothold in many sports worldwide, including soccer, basketball, football, running, golf, cricket, tennis and lacrosse.